"Bookmarks" should be renamed "Resources"

  1. Unless things have changed, KB has said that it simply isn’t possible to add anchors in the text system used by Scrivener (i.e. for use inside Scrivener).

https://forum.literatureandlatte.com/t/bookmarks-with-a-single-document/6677/8

  1. For ebook or HTML output, you can add an anchor anywhere you want (i.e. for use outside Scrivener).

https://forum.literatureandlatte.com/t/help-with-html/38011/2

The project linked to above is for Scrivener 2. It still works in Scrivener 3.

  1. Another workaround explanation.

https://forum.literatureandlatte.com/t/bookmarks-with-a-single-document/6677/10