The book culture: people trapped therein simply are not “with it.”
One of the elements – and there are many – which constitute “it” is the beat of the drums. Welcome to the multi-media tribe.
After all, reading is such a, well, such a solitary activity. Keeps us locked up in ourselves, prevents us from experiencing the beauties of group think.
Book is no longer king; now it is a subject.
A TV clip… from fifty years ago.
http://mhpbooks.com/mobylives/?p=13081
Phil