I like to change the name of the Binder in my projects to better reflect the project I’m working on.
I’ve posted steps on how to do that here:
pigfender.com/index.php/2013 … scrivener/
But you are encouraged not to do it, because
a) it involves changing the XML project file in an external editor (which can cause all sorts of problems if you mess it up), and
b) if you all do it I won’t feel special anymore.