From James Pratt on the Blog: “Very excited about the IOS version, but the video wasn’t much help. REALLY LOUD and distracting music that didn’t explain the product at all. Just do a regular old voice over video and tell us what we are seeing and dump the music.”
From KB on the Blog: “James, the video is for the App Store preview area. Apple allow only 30-second previews, and recommends against doing voiceovers, thus most previews are in-app shots with music over the top. Not much you can do to explain such a fully-featured app in 30 seconds…”
Posting from: literatureandlatte.com/blog/?p=735
Ah, a perfect opportunity for a “there are two kinds of people” remark.
First, there are people like James and I. We actually think in words, yes words. Astonishing isn’t it? When something is presented to us, we don’t just want a string of flashing pictures, we want to hear what is happening described. And yes, we find loud, blaring totally unrelated music distracting.
Then there are those for whom words do nothing but confuse. Not just pre-literate, but almost pre-verbal, like very small children they like those flashy fast-moving images. It keeps their brains, never that active to begin with, from going to sleep. Loud music too. Lots of loud music also keeps them from dropping into sleep mode.
And sadly, I’m not surprised that Apple markets for the latter and expects those dreadful videos. Apple thinks its consumer base is child-like, obsessed with trite like thin to the exclusion of all else. All you need to do is watch most of their ads. Apart from pre-schoolers, 99% of the population doesn’t dance around when they hear music. Apple appears to assume that 99% of their customers are pre-schoolers. Not true, but that is how they think. It’s demeaning.
KB, I realize you’re very busy wrapping up this much wanted product. But couldn’t you find someone who could create a leisurely paced, voice-over video for the rest of us? After all, Scrivener users aren’t pre-schoolers who want flash without content. We are writers. We work with words. We want a demo that uses words to explain. This video is worse than worthless. It’s insulting. Leave out all music and make it long enough to explain what we can expect. I assure you that our brains aren’t going to drop into sleep mode.