It works for television today. In fact, it practically defines television. So why do writers and publishers ignore it, that marketing strategy which once was so critical to success of the novel?
ps
Harry Potter? Game of Thrones?
I’m actually trying to support your argument, so will now read the article* to see if I’m even close to relevant.
[size=85]In my defence, I did try to read it first. Unfortunately, I’m one of the lucky ones for whom OS X will periodically decide to ignore all domain names until I disconnect-reconnect wifi. So, rather than watch a site not load, I posted*.
**Well, actually, I tried to post but forgot that OS X was a having a “moment” so lost everything. Of course, all this is too much information at the best of times, but why let a good digression go to waste? 
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Read it. Luckily, my earlier post was on-track. 
It did make me wonder about blogs. Non-fiction blogs are increasingly the source of non-fiction books, so why not fiction?
Hmmm, Novel-In-A-Year? With one chapter published every 2 weeks, each author would have 10 days to read the previous chapter(s), and submit the next one, with a couple of days for editing and emergencies.
NiaY? Yay! My kind of pace. (Also, less work for Mr. P.)
I’d be happy to serialise my Advent story through a major website (newspaper, magazine, or portal site) throughout Advent. Would give the serialisation rights away for free, knowing that any coverage would help to drive book sales. A win-win-win for the website: free content, more readers, and more advertising dollars earned. What’s not to love?
So if anyone knows a site anywhere in the world that’s open to the idea …