Hi, lunk.
I hadn’t missed the point. I was building from it. And I do think that iPadOS is transforming into a slimmer version of macOS and that its apps (on iPads or Macs) will suit the needs of most consumers, which is the largest part of Scrivener’s market. With some tweaks to the nomenclature, Steve Jobs’ truck analogy pretty much applies, I think.
“When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people.”
Hi, Katherine.
For me, the Windows analogy has no relevance as we are talking about Apple products.
Yes, iOS serves a (slightly, IMO) different market, but it is the biggest market and it is growing; and its influence will continue to grow with its apps having Trojan Horse access into macOS territory.
And, yes, people write in Word and Pages and Ulysses (and Scrivener) on iOS devices and they are happy. All of those users are, I think, part of Scrivener’s target market.
Not sure why anyone would shrug at potential customers, especially when Apple is making it crystal clear where it sees the future of computing. As referenced above, Steve had that awareness years ago and made the company’s intentions known to all.
I appreciate we see things differently. Keith might share my view or yours or have a unique perspective. He might also make any future decisions based on a personal or emotional preference rather than his or anyone else’s logical train of thought. I prefer macOS and Scrivener 3, but I can see its role diminishing as more and more people drift away from Macs and macOS software. Lots of technologies fade: fax machines, film cameras, VHS recorders, DVDs, etc. Some people cling on. Others move on. I think iPadOS is a watershed moment. That’s all.
The point isn’t about what is better now. It is about what people will use in the future, and fewer of them are going to be using macOS apps / devices, I think. iOS has momentum and traction, at least in my part of the world. macOS doesn’t.
Slàinte mhòr.
EDIT: In the UK, some charities accept donations of furniture. Items are either sold to generate income or donated to people in need. We sold a home last year and had four home-office desks to donate (decent quality; £1500 each when bought in 2012; still in perfect condition; surely worth a few quid or useful to someone). None of the charities would take the desks: “No one wants desks any more. No one has desktop computers.” Lots of other furniture was willingly accepted, even a piano. Indicative, no?
My whole premise is based on what I see happening around me. Not on whether I want something else to happen or whether macOS is a better OS or not. Looking at where the puck is headed; not where it is or was.
Why focus on making parts for trucks when most customers are buying cars? And if a car part can fit a truck, well…
Going to be interesting to see how things stand in a few years, especially if Apple releases ARM-based laptops.
Thanks to both of you for sharing your thoughts.