Why? Its continuing hostility to books, authors, writing, history, literature, and culture.
Read this piece by two scholars at the University of Virginia:
chronicle.com/blogs/profhacker/? … _medium=en
Quick summary: they labored hard and long to build a nifty comparative, variorum edition of Thomas Jefferson’s one book: Notes on the State of Virginia. He published it in several editions and continued to annotate it for the rest of his life. (It’s a classic text in early anthropology, archaeology, ethnography, geography and environmental history, and highly readable.)
They created an iOS app that would let readers see all the variant readings and compare to a modern printed text. This is a tremendous step forward in digital text studies, and of course it has many implications for other authors, such as Shakespeare, Milton, Johnson, etc. Or texts like the Bible.
They took their app to the Apple Store and the ignorati there turned it down. Why? It had to be in the iBooks format, period. But iBooks is hopelessly limited and cannot display multiple states of text within its 2 GB space limitation. And besides, Apple added, the book is of limited appeal to the app market.
The authors’ best line: So, yes, it is possible to download an app called “Burp and Fart Piano” that does pretty much what you’d expect such an app to do, but a free, edited edition of Jefferson’s Notes on the State of Virginia that lets you compare Jefferson’s and Lafayette’s own copies and to zoom in on Jefferson’s handwritten corrections? No dice.
Steve Jobs’s indifference to books and writing is well documented. He cared mainly about music and film, and what do you know, the youth of America have pretty well stopped reading, they are so plugged into their iPutz culture. Several commenters on this piece have said: you should have gone Android.
That’s a solution, but really, the Apple idiocy about books and writers is a shameful disgrace, not to mention really stupid business. When Scrivener one day becomes available on the Android platform, I am junking my collection of Macs and moving on. The bitten Apple no longer symbolizes the acquisition of knowledge.