Also, the amount of money involved plays a role. “Everything, Everywhere” cost about $25 million to make. A “typical” blockbuster will cost 10x that. The bigger the investment, the more risk-averse the studio is likely to be, which is why we’re at 4 “Thor” movies and counting.
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Not to split hairs, but it’s more like 6x. Only a few movies have gotten up to the $250MM level in negative cost, so I wouldn’t call it “typical”. Still, point taken, the lower the cost, the more creative freedom and room for originality.