Yeah, we aren’t trying to be coy, it’s just that we know from experience that if we talk about things too early, it just causes frustration. The problem is that delays inevitably occur, so if we reveal a bunch of stuff and get everyone excited, and then say, “whoops, sorry, it’s going to be three months late”, people understandably get annoyed at having their hopes got up and the excitement abates.
So we’ll start talking about it once we know it’s nearly ready for release, which, as you note, will most likely be next year now.
I will say, though, that it is project-based like Scrivener, not everything in one place like Ulysses/Bear. And you can import from a Scrivener project content that is supported (remember that Scrivener has a lot more features), and export to Scrivener if you want to take advantage of Scrivener’s extra features.
Beyond that, I remain schtum!