Here is how I set up a chapter with a number and unique text per chapter. I did this with custom metadata in a list format. Each chapter could have a unique text entry assigned in its custom metadata which then appears in the compile output. I will include pictures on how I did this and how it looked in the middle panel of the compile window. I start with the this view and a small compile collection.
Now here is how it appears in word.
Here are the settings I used to get there.
