I’ve been writing Science Fiction for years. I call all of my stories ‘Science Fiction’, even those that have such a tiny speculative element as to be unnoticeable (except by those who care to look for it). Science Fiction is my raison d’etre, and in the right hands it will always be the first and last literature of ideas.
On the other hand, I do have to say that a lot of the genre’s marginalisation is self-inflicted. Many of the aspiring SF authors I keep in contact with have a love-hate relationship with their status; they bounce between feeling like they’re writing ‘trash’ and getting angry at the rest of the world for daring to call their genre trash. In many ways, the reason why everyone thinks SF is just about rayguns and Captain Kirk is because…there are more people writing books (and television, and film) about rayguns and Captain Kirk than their are people writing about poor confused GI’s who’ve become unstuck in time.
Why get mad because JG Ballard and Margaret Atwood go into the general literature section and PK Dick doesn’t? It’s silly. Their publisher markets them that way but that doesn’t necessarily reflect who they are. Anybody who’s read The Blind Assassin knows that Margaret Atwood has a healthy obsession with the pulp-SF genres of the 50s, and she has written many novels she calls Science Fiction - The Handmaid’s Tale and Oryx & Crake being two prominent numbers.
The last Nobel laureate - Doris Lessing - wrote MANY Science Fiction novels. In fact, she’s pretty much the picture of the cranky old SF author - never happy with the establishment, always ready to poke the finger, always ready to hold up the mirror to humanity and it’s inherent fascist/reactive dichotomy.
Face it, people, we’re not a marginalised genre. Quite the opposite in fact - because those who aren’t getting critical acclaim as SF authors are selling like hotcakes. I can’t stand Peter F. Hamilton: the guy writes yet another galactic-wide space opera with three-hundred main characters, and it’s lapped up. Like Robert Jordan (RIP), he’s laughing all the way to the bank.
And yet, I guarantee he marginalises himself every now and again (how dare you say I’m not a real author! Oh wait…you didn’t?). It’s just a habit, one SF authors could well learn to break.
No - writing to a genre with a stigma you’re aware of means one thing only - that you have to write the fiction that proves your bugbears (real or imaginary) wrong. I hold my Science Fiction to the highest standard I can find, and I read broadly and mostly outside the genre that I write in. Keith, you need to do the same (geez, I’m demanding this evening). It’s your task, should you choose to accept it, to take your literary aspirations and write the next Flowers for Algernon. Unless there are SF authors willing to push the boundaries of their own genre and demand quality from themselves, then we’re doomed to become what we imagine we’re seen as: glorified Star Trek fans.
Of course, you’ve got to write what you enjoy too. There are plenty of decent SF authors who adore Star Trek. So I, uh, apologise to them.