UK Pricing

I was going to purchase Scrivener but I have a question about the UK price.

It’s £47 GBP from the LandL website which equates to roughly $61 USD, but as far as I can see, the US pricing is $47 which is roughly £36. So UK purchasers are paying $14 extra for a digital licence - exchange rate fees are not that exorbitant nor are you shipping a physical product.

$47 does not equal £47, Any chance of pricing parity please?

47gbp minus your VAT is close enough to usd49, the current price.