The Typography of Authority — Do Fonts Affect How People Accept Information?

This may be of more interest to non-fiction and academic writers. This article explains the science of why Baskerville is the best typeface to use if you want your writing to be more authoritative and believable.

It is a not a substitute for good content, but it helps to make your content more easily accepted.


As an added benefit Baskerville is also a Unicode type face, thus it supports a full range of diacritics and characters unique to various languages.

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